MARY MARLANE MCDONOUGH

CHIEF TECHNOLOGY OFFICER | DIGITAL PRODUCT & DEVELOPMENT EXECUTIVE

Technology Strategy • Digital Development • UI/UX • Product Innovation • Digital Transformation • Data & Analytics • Business Strategy

EXECUTIVE PROFILE

Technology executive, senior developer, and multidisciplinary business leader with extensive experience spanning digital development, product innovation, UI/UX, web technologies, data-driven strategy, digital transformation, and technology-enabled business growth.

Combines hands-on technical capability with an unusual depth of experience in product development, engineering collaboration, consumer behavior, branding, analytics, and executive management. Skilled at rapidly learning complex industries, identifying opportunities, and translating business objectives into practical technology and digital solutions.

Career experience encompasses software and web development, automated manufacturing technology, electronics, new-product development, digital media, financial services, real estate, advertising, and executive leadership.

CORE EXPERTISE

Technology & Development:
Digital Strategy • Front-End & Back-End Web Development • UI/UX • WordPress Development • API Development • HTML/CSS • CMS Architecture • E-Commerce • Shopify • GitHub • A/B Testing • Digital Platforms

Data & Digital Growth:
Google Analytics • SEO • SEM • SEMrush • Digital Analytics • Performance Measurement • Audience Segmentation • Consumer Behavior • Conversion Strategy

Product & Innovation:
Product Development • New-Product Commercialization • Technology Strategy • Engineering Collaboration • Market Research • Product Positioning • Digital Transformation

Executive Leadership:
Cross-Functional Leadership • Team Development • Business Strategy • Budget Management • Business Development • Process Improvement • Brand Strategy • Executive Communications

Creative Technology:
Adobe Creative Suite • Digital Media Production • Video Production • Photography • Graphic Design • Content Development • Website Design

PROFESSIONAL EXPERIENCE

DIGITAL 333

Chief Technology Officer / Senior Developer | 2014–Present

Lead technology, digital development, and digital strategy while bridging technical execution with business, marketing, and consumer objectives.

  • Lead digital development across web technologies, UI/UX, digital platforms, analytics, SEO/SEM, e-commerce, digital media, and related technologies.
  • Develop websites and digital solutions from initial concept through architecture, design, development, implementation, and optimization.
  • Work across front-end and back-end environments, including WordPress development, API development, content-management systems, e-commerce platforms, and related technologies.
  • Translate business and consumer requirements into practical digital solutions.
  • Apply analytics and performance data to identify weaknesses, opportunities, audience behavior, and opportunities for growth.
  • Combine technology development with extensive experience in branding, consumer psychology, digital marketing, and business strategy.
  • Produce complex digital assets including websites, video, photography, graphics, and multimedia content.
  • Provide strategic and technical leadership across multidisciplinary digital projects.

LFC COMMUNICATIONS, INC.

Chief Marketing Officer / Director of Advertising & Public Relations | 2016

International advertising and marketing/Commercial Real Estate organization.

  • Led marketing, advertising, branding, public relations, and digital initiatives for LFC and partner organizations.
  • Brought digital-marketing capabilities in-house and established an internal digital-media production function.
  • Developed websites and digital properties from concept through implementation.
  • Created and managed integrated media campaigns involving substantial client advertising budgets.
  • Built social-media channels from inception, generating thousands of followers within weeks.
  • Managed and developed creative personnel, including training in Adobe technologies and digital-video production.
  • Introduced procedures that streamlined production and improved consistency of creative output.
  • Managed communications involving press, media outlets, news organizations, and public relations.
  • Developed new business concepts from inception, including business plans, brand identities, digital presence, projections, and supporting materials.
  • Worked on trademark and intellectual-property matters related to company brands.

C3 LIGHTING, INC.

Vice President of Marketing | 2015–2016

Technology company operating in LED and biochemistry-related markets.

  • Led growth strategy, market segmentation, product positioning, innovation, sales support, digital development, and brand strategy.
  • Created eight distinct product lines designed for specific applications and market segments.
  • Developed customer buying-cycle models and strategic commercialization roadmaps.
  • Redeveloped the company’s global website, increasing traffic to key industry sections by approximately 500%.
  • Rebuilt brand identity across website, digital media, visual communications, and product offerings.
  • Created integrated strategic marketing and digital plans.
  • Developed technical literature, websites, software, digital media, brochures, articles, news releases, and product communications.
  • Partnered with sales teams to support revenue and market-development objectives.

GK SKAGGS, INC.

Director of Marketing | 2014–2015

International branding organization.

  • Recruited to lead strategy and implementation for a major international brand initiative.
  • Developed integrated strategy across digital, television, print, radio, email, public relations, events, collateral, and sponsorships.
  • Reworked visual communications, advertising concepts, messaging, and positioning for the U.S. target market.
  • Developed messaging architecture designed to clarify brand identity and strengthen market positioning.
  • Managed large-scale events, sponsorships, public relations, and media communications.
  • Developed brand concepts and programs associated with major retail environments.
  • Created comprehensive strategic presentations and marketing plans.
  • Worked within highly regulated product-marketing requirements.

EQUINOX — NEWPORT BEACH, CALIFORNIA

Certified Fitness Trainer | 2013–January 2014

  • Worked professionally with clients as a certified fitness trainer.
  • Applied specialized knowledge of fitness, exercise, nutrition, performance, and client development.
  • Professional experience reflects a longstanding commitment to athletics, fitness, health, discipline, and personal performance.

OMXIE CORPORATION

Brand Manager | 2011–2013

Design/build technology company operating in automated manufacturing.

  • Worked within a technical environment involving automated manufacturing equipment, including pick-and-place systems used in electronics and circuit-board assembly.
  • Collaborated directly with engineers on custom technologies developed for specialized market applications.
  • Combined technical product understanding with business development, market strategy, product communications, and day-to-day operations.
  • Analyzed market, competitor, and customer information to identify opportunities and develop strategic plans.
  • Developed technical literature, marketing collateral, and product communications for complex technologies.
  • Maintained distributor and retail relationships.
  • Participated in company management and business operations.
  • Appeared in Riverside court proceedings on behalf of the company in connection with a customer dispute.

NOEL & ASSOCIATES, INC.

Director of Marketing | 2007–2011

Real estate valuation company.

  • Performed Real Estate Appraisals
  • Led company marketing strategy and development of comprehensive marketing initiatives.
  • Established and developed the company’s online presence.
  • Designed and developed marketing collateral and digital communications.
  • Implemented new marketing practices and supported day-to-day business operations and company standards.

BELKIN INTERNATIONAL

Marketing Manager / New Product Development | 2005–2007

Technology and consumer-electronics company.

  • Worked within the product-development business unit as a key contact for new-product inventions.
  • Collaborated with product-development and marketing teams on new concepts, consumer research, product positioning, and commercialization.
  • Participated in initial product-invention protocols.
  • Helped develop and conduct consumer focus groups and market studies.
  • Created and maintained complex sales and marketing reports.
  • Supported product-placement strategy for retail environments.
  • Represented the organization at national trade shows.

EARLIER CAREER

Earlier professional experience provided broad exposure to technology manufacturing, optics, financial services, professional services, real estate, lending, procurement, and customer-facing operations.

Four Square Mortgage — Real Estate / Lending | 2003

Prudential Real Estate — Real Estate | 2002

Kinkel, Rodiger & Spriggs — Riverside, California | 2001

Waddell & Reed — Financial Services / Mutual Funds | Approx. 2000–2001

Morgan Stanley Dean Witter — Financial Services | 1999–2000

Optical Corporation of America / Corning OCA — Receptionist → Purchasing | Approx. 1997–1999
Progressed from reception into purchasing within an advanced optical technology/manufacturing environment.

Frame N’ Lens — Optical / Optician Training | 1996
Completed structured professional training in optics and eyewear.

Lamppost Pizza — Anaheim Hills, California | 1995–1996
Early employment involving restaurant operations, food preparation, customer service, and preparation/service of school lunches for students at a nearby Lutheran school.

EDUCATION

Riverside Community College

ISSA Fitness Training & Nutrition Program

California Real Estate Training

Financial Industry Training

Held California Life & Health License

Autodidact

Studied Bio Molecular Science Independently

ADDITIONAL PROFESSIONAL CREDENTIALS & INTERESTS

  • Certified Fitness Trainer
  • California Real Estate License
  • Professional training in optics / optician work
  • Longstanding involvement in fitness, athletics, nutrition, and personal performance

SELECTED CAREER THEMES

Technology Builder — Hands-on experience developing digital products, websites, technical solutions, digital infrastructure, and technology-enabled business initiatives.

Product & Commercialization Strategist — Experience spanning new-product invention, engineering collaboration, consumer research, product positioning, commercialization, and market development.

Cross-Functional Executive — Career progression across technology, product development, operations, marketing, creative production, analytics, and business strategy.

Rapid Domain Learning — Demonstrated ability to acquire specialized knowledge and operate across technically and commercially diverse industries, including software/digital technology, electronics manufacturing, optics, financial services, real estate, fitness, and advertising.