I call it the omni-marketing approach. It is about bridging the gaps between traditional marketing, digital marketing & digital development. Taking all-facets of marketing into consideration when developing a project. Having experience in all-facets of marketing offers an invaluable perspective when developing digital projects.
Digital marketing encompasses all things digital relating to marketing with an emphasis on digital advertising including social media ads, Google display ads, Google ads and the various ad structures, i.e., CPC, PPC, CPM, CTR, etc. Another form of digital marketing is display ads on external websites. When working on commercial real estate projects, I often run display ads on WSJ.com. Reaching your target audience while utilizing the most cost-effective approach, is always the goal at hand.
