Mary Marlane has 24 years’ experience developing digital solutions for: B2B, B2C, CPG, eCommerce, branding, advertising, digital marketing, search engine marketing, search engine optimization, marketing research and analysis; targeting and segmentation; buying cycles; strategy and positioning; business development; global brand launches; pricing, packaging, merchandising and promotions; brand essence, brand architecture and corporate identity; new products, product reformulation and product testing; marketing channels; integrated marketing and communications planning; media planning; digital, radio, print and outdoor advertising; advertising strategy; advertising development; public relations; website-development; API development & integration, marketing collateral design; events, sponsorships and partnership-assessments; trade-shows; CRM systems, budget-management; financial-analysis; brand-guidance;

Specialized Software/Skills:
UI/UX development, front-end/back-end website development, API development & integration, A/B testing, Adobe Suite, video production, product photography, content-creation. Fluent in all social platforms, managed large social channels, Mailchimp, Constant Contact, private server email dissemination, Content management systems include, Adobe Dreamweaver, .Net, Shopify specializing in  WordPress development, Expert in SEO implementation, digital-marketing-master with Facebook ads, Twitter ads, Google AdWords, Google Analytics, Google Console, SEMrush. Have held numerous licenses including Life & Health Series 63, Notary Public, Fitness Trainer, California Real Estate Salesperson, and Certified Optician ABO. Experienced in analyzing complex analytics and quantifying data, fluent in FTC, ABC, and FDA governing authorities.

Marketing and Strategy:
Proven success in digital marketing, analyzing data for businesses and industries, identifying insights and opportunities, and developing strategies that drive results. Significant experience in market-segmentation, defining, redefining, enhancing and protecting the brand.

Innovation and Change:
Adept at uncovering new approaches or innovative offerings and connecting opportunities to current target, business or brand. Proactive, resourceful, creative problem solver; takes initiative and can start from scratch.

Leadership and Communication:
Demonstrated ability to develop, articulate and champion a clear, long-term direction. Can energize and develop teams. Creative. Analytical. Organized. Adept at developing innovative ideas with a broad business acumen.