Digital marketing encompasses all things digital relating to marketing with an emphasis on digital advertising including social media ads, Google display ads, Google ads and the various ad structures, i.e., CPC, PPC, CPM, CTR, etc.
Another form of digital marketing is display ads on external websites. When working on commercial real estate projects, I use Google Ads less and often run display CTR ads on WSJ.com. In the case of the D&F Clock Tower, I reached out to local news channel 5 & 11 who were happy to announce and run the story on their prime time news. Reaching your target audience while utilizing the most cost-effective approach, is always the goal at hand.
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