Objective:
Create product content portraying product’s ease of use, portability, as a healthier more attractive option to smoking cigarettes. Content to use for websites, email, YouTube, Instagram & Facebook.
Target Audience:
The audience is predominately male with females representing roughly a third. I chose an attractive edgy female to tell the story of the product to appeal to both demographics whereas a male model could have narrowed our audience in this case.
70% Male 21-60 yrs.
30% Female 21-60 yrs.
Platform(s):
Website, Email, YouTube, Instagram & Facebook
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