It’s always about great assets and a robust back-end, as it relates to eCommerce, this is true. Developing a great back-end for a eCommerce website that automates tasks such as re-marketing, is imperative to a successful eCommerce solution. Automating inventory reconciling, emails, accounts, wholesale vs. retail pricing, public store vs. private store. The possibilities are endless when it comes to a website’s back-end. What lies beneath the surface truly is priceless.