Marketing Campaign for Brand Dissemination

Objective:

Marketing/advertising campaign promoting brand throughout North America.

I chose to facilitate this via targeting demographics that are already fans of the brand. I specifically chose to sponsor and host news-worthy events that I  could invite press to, events that made a impact and events that aligned with the brand essence. This was the most effective way to market the brand throughout North America. This campaign made the most impact for the least amount of dollars, saving the importer a great deal in marketing dollars as it wasn’t necessary to pay for press or events during this campaign and.

I targeted government and political officials to further enhance the spotlight on the brand.

Target Audience:

60% Male 21-60 yrs.

40% Female 21-60 yrs.

Platform(s):

Event, National Press, Website, Email, Instagram & Facebook