Asian Friendship Golf Tournament

Objective:

Marketing, advertising and promoting brand throughout North America.

I chose to facilitate this via targeting demographics that are already fans of the brand. I specifically chose to sponsor and host news-worthy events that I  could invite press to, events that made a impact and events that aligned with the brand essence.

This particular event, Asian Friendship Golf Tournament benefited victims of Typhoon Haiyan. I arranged sponsorship for the event and also provided branded shirts for everyone to wear as this maximizes marketing at the event for that day, for images taken and for duration of wear.

This campaign made the most impact for the least amount of dollars, saving the importer a great deal in marketing dollars as it wasn’t necessary to pay for press or events during this campaign.

I targeted government and political officials to further align & enhance the spotlight on the brand.

Target Audience:

60% Male 21-60 yrs.

40% Female 21-60 yrs.

Platform(s):

Event, Website, Email, Instagram & Facebook

Press Release:

Click Here